About Me

Pamela Zapata is a NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 10 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands and agencies in the industry. In 2019 she founded Society Eighteen, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insight to maximize sponsorships and optimize campaign performance to benefit both her clients and brands. She skillfully guides clients through the complexities involved with brand partnerships, while also focusing on personal brand building, channel growth and optimization and new business. 

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Prior to launching Society Eighteen, Zapata was the Senior Director of Influencer Marketing at Starpower where she oversaw multiple campaign and influencer casting initiatives for key beauty brands including Estee Lauder, Bobbi Brown, MAC, BECCA and La Mer. She was responsible for campaign ideation through concept execution, while overseeing strategy, client management and talent relations. Prior to her role at Starpower, she was the Director of Influencer Marketing at United Entertainment Group, where she led influencer partnerships, strategy, procurement, negotiations and campaign reporting for various personal care brands within the Unilever portfolio including Suave, Dove, Love Beauty Planet, Axe and Popsicle.